ICAM has developed a comprehensive guide to help animal welfare professionals advocate effectively for free-roaming dogs and cats. This practical toolkit walks you through a structured approach to creating meaningful change in your community, from setting clear objectives to measuring your impact – whether you’re new to advocacy or looking to refine your approach.
The Toolkit includes:
- A step-by-step framework built around nine essential advocacy questions.
- Practical strategies for identifying key decision-makers and crafting compelling messages.
- Guidance on selecting the right messengers – from veterinarians to community leaders – to strengthen your case.
- Tips for delivering your message effectively through multiple channels.
- Methods to evaluate your advocacy efforts and adapt your approach for maximum impact.
Every advocacy campaign starts with a single step. Let this toolkit be your guide to making a difference for animals and communities alike.
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